Case Study

Super Rehab

Groundbreaking documentary Birth Time embarked on a mission to uncover the truth behind the increasing instances of birth-related physical and emotional trauma. With the potential to reshape maternity care globally, their journey aimed to empower women with knowledge, enabling them to make informed choices during childbirth and revolutionize the realm of maternal health.

The collaboration stands as a testament to the power of digital marketing in catalysing social change. By strategically aligning digital advertising, media
development, and web development, we played a pivotal role in propelling Birth Time's message across continents. The documentary's record-breaking pre-sales and subsequent revenue generation reflect the success of the cohesive strategy in driving tangible
outcomes. Birth Time's journey towards transforming maternity care was magnified by our strategic prowess, leaving an indelible mark on the realm of maternal health and education.

Campaign Strategy

We joined hands with Birth Time to craft a comprehensive digital marketing strategy that would amplify the documentary's reach within Australia and eventually across international borders. The collaboration encompassed three core stages:

Trailer Teaser

Position SuperRehab as a leading healthcare provider with a focus on quality services, multilingual capabilities, and diversified funding sources.

Sustaining Impact

Focus on care managers, case managers, and third-party referrers in the NDIS and Eye Care sectors.

Pre-Release Momentum

Increase revenue by 20% through expansion into NDIS and Eye Care sectors and achieve a 10% increase in online shop sales.

Brand Awareness

Increase brand awareness by 30% among care managers and referral agents and improve website engagement with a 15% increase in time spent on the site.

Results

Spicy Tigers collaboration with Super rehab emerged to redefine the ever-evolving social media sphere of rehabilitation and NDIS services. Fueled by Super Rehab's audacious vision and meticulously orchestrated by Spicy Tigers strategic expertise, the campaign witnessed triumphant results within a mere three-month timeframe. This partnership serves as a potent exemplar of Spicy Tigers' unwavering commitment to surpassing expectations and relentlessly searching for ways to make impactful content within the rehabilitation and NDIS social media domain.

360%

Social Media Engagement

36.3%

Website Visits

280%

Shop Sales

140%

Brand Reach

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