Cococoast
Cococoast is an international brand that teeters on the delicious edge of cheeky and approachable. We loved creating content for them and this campaign was a real standout.
”Serious About Hydration” was micro campaign for Cococoast that leaned into the absurd with ridiculous hydration tactics.
Coconut water is well known for its effective hydration, particularly useful for replenishing electrolytes like potassium, magnesium, and sodium lost through sweating. Hydration has become its own craze online with fitness critics and skincare influencers, and Cococoast is no stranger to how devoted their audience is.
By positioning Cococoast as the solve for people who will go to any and all lengths to feed their endless hydration needs, we’re delivering a simple brand placement that sticks with devotees and new customs alike.
With an original concept and an easy to replicate template, the campaign is ripe for repetition and expansion across social, short form TVC and OOH.
In a world full of agencies promising the moon and delivering a PDF, Spicy Tiger actually gets things done.
What stood out to us immediately was how quickly they understood exactly what we needed as a business. No over complication, no unnecessary layers, and no trying to force us into a rigid model that didn’t fit. Just smart people doing genuinely great work.
Their approach is incredibly flexible and far more aligned to how modern businesses actually operate. Whether you need a little support or a lot, they scale around what’s required rather than pushing unnecessary scope.
The work they produced for CocoCoast has been exceptional, but equally important has been the relationship itself. They’re responsive, collaborative, commercially minded and creatively sharp, which is a rare combination.
There’s a lot of noise in the agency world right now. Spicy Tiger cuts straight through it. They care about outcomes, they move quickly, and the quality speaks for itself. Highly recommend.
CocoCoast Head of Brand
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