Campaign Objectives
The primary aim was to produce more relatable, community-driven content that resonated with The Jerky Co.'s audience. We also focused on boosting awareness of their in-store shopping options by highlighting the employees, offerings, and regular customers.
Our overarching objective was to enrich The Jerky Co.'s brand narrative, fostering a sense of connection within its community. By featuring real individuals and authentic experiences, we enhanced product perception and deepened engagement within the target audience.
Strategy
Positioning
To authentically position The Jerky Co.'s product, we collaborated with individuals and communities who were organically linked to the product. This strategic move ensured a natural and relatable presentation that resonated strongly with the target audience.
Target Audience
The Jerky Co.'s demographic is primarily made up of active professionals, passionate sports enthusiasts, and event-goers—people who crave convenient, high-energy snacks that complement their fast-paced, energetic lifestyles. Our content spoke directly to their need for both nutrition and on-the-go convenience.
Objectives
Financial Objectives
The Jerky Co.'s minimum performance criteria for any ad creative is a 3x ROAS (Return on Ad Spend).
Brand Awareness
We aimed to significantly increase visibility within The Jerky Co.'s geographic retail footprint while expanding brand recognition among health-conscious consumers actively engaged on social media platforms.
Results
Spicy Tiger's partnership with The Jerky Co. centered on community-first, authentic narratives, resulting in strong social media growth and heightened brand awareness.
By blending Jerky Co.'s innovative product with its visionary approach, we created impactful content that delivered measurable results, proving the power of strategic, relatable storytelling.
Website traffic from organic social media increased by 136%, contributing to a 21% rise in sales compared to the previous year.
Spicy Tiger has significantly enhanced our brand's visibility and engagement through their exceptional video content creation for both social media and YouTube. Their creative approach, attention to detail, and ability to capture our brand's essence have made them a valuable partner in our marketing efforts. I highly recommend them for your next project!
The Jerky Co. Marketing Manager
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